relationship strengthens design partnership

“This collaboration is the result of a longstanding relationship between our studio and Shaw Hospitality,” said David Rockwell, Founder and President of Rockwell Group. “We’ve always admired Shaw Hospitality’s commitment to producing sustainable products and their ability to create high-quality, detailed expressions of our designs.”

Rockwell Group is an award-winning, cross-disciplinary 150-person architecture and design firm specializing in cultural, hospitality, retail, product, and set design. Based in New York, with satellite offices in Madrid and Shanghai, the firm crafts a unique narrative and an immersive environment for each project. Projects include W Hotels (New York, Paris, Singapore, and Vieques); Andaz Maui at Wailea; Shinola (New York); Travelle at the Langham, Chicago; the Elinor Bunin Munroe Film Center at Lincoln Center; The Cosmopolitan of Las Vegas; Maialino at the Gramercy Park Hotel; Nobu restaurants and hotels worldwide; product collaborations with Jim Thompson, Maya Romanoff and The Rug Company; set design for Broadway’s Lucky Guy, Kinky Boots and Hairspray; and the Imagination Playground Initiative.

Rockwell Group + Shaw Hospitality collaborations:

Collaborative Design at TED

We believe that collaborative design takes us to greater heights. It allows us to address complex problems and create far-reaching results.

The Layered Luxe collection was just the start of an ongoing relationship with David Rockwell and the Rockwell Group. In addition to product collaboration, Shaw Hospitality helped David Rockwell achieve his vision for the TED Conference theater in Vancouver, BC, Canada, when Crease broadloom carpet from the Layered Luxe collection was installed in the popup TED theater.


At Rockwell Group, we're driven by a deep curiosity about the world. This keeps us open to possibilities — for our clients and ourselves.